Shuai Zhang , Xiao Ren , Yanzhang Wang , Yongdi Wang

DOI:10.46695/ASCS.3.1.1

Abstract

PURPOSE This study used a sporting goods goal-oriented behavior model (SG-MGB) to predict and test consumers' behavioral intentions for purchasing sporting goods online. Based on the original MGB, the study added three constructs related to online consumption, and examined the factors that influence the online consumer's consumption decision-making process. METHOD A conceptual model containing 13 hypotheses was empirically tested using data from 271 Shanghai residents who have purchased sports goods online in the past 12 months. RESULT The results showed that consumers' positive anticipated emotion, negative anticipated emotion, past behavior frequency, and brand image all positively affected desire. Desire had the most significant positive effect on behavioral intention. Desire played a positive mediating role. CONCLUSION The study found that brand image is an important variable that affects consumers' willingness to buy sports goods online. The SG-MGB is a strong predictive model for online consumers' behavioral intentions.

Key Words

Online consumption, Sporting goods, Influencing factors, MGB, SG-MGB

Xin Qi , Shanying Huang

DOI:10.46695/ASCS.3.1.2

Abstract

PURPOSE The objectives of this study were as follows: (1) studying the core authors and institutions of rock climbing to understand the connections between them, (2) investigate the keyword changes, research hotspots, and development trends of rock climbing in different periods, and (3) discovering the subgroup areas of rock climbing and study their knowledge structure. METHOD The bibliometrics visualization software CiteSpace was used in this study. Semantic network analysis was performed on 376 valid papers published in CNKI during 1996-2021. The word frequency, mediating centrality, co-occurrence map, and clustering for the keywords were separately investigated. RESULT In terms of author collaboration, there are mainly four academic cooperation circles between Ma Chuhong, Guo Wei, Zhang Bo, and Li Yuanyuan. In terms of institutional cooperation networks, little cooperation occurs between rock climbing research institutions in China. Since 2009, rock climbing sport, rock climbing, current situation, feasibility, university, extreme sports, enthusiasts, artificial rock climbing, and other keywords have the highest frequency. Into rock climbing sport, rock climbing, and colleges and universities, keywords such as outdoor sports, college students, training, development, and sports tourism have become the focus of research since 2010. The rock-climbing knowledge structure consists of six sub-areas, which are G1 rock climbing, G2 college, G3 strategy, G4 climbing, G5 sports tourism, and G6 school training. CONCLUSION First, the field of rock-climbing keyword research has changed dramatically over the past 20 years. College student training and sports tourism in rock climbing are the current and future research hotspots and trends. Second, a few keywords have made significant contributions to rock climbing. Keyword semantic network analysis provides a new idea and research method for exploring the development of rock climbing.

Key Words

China, Rock climbing, Research trends, Semantic network analysis

Liang Chen , Kyungsik Kim

DOI:10.46695/ASCS.3.1.3

Abstract

PURPOSE This study aimed to test the fit of the model, investigate the direct and indirect relationship between serious leisure, leisure satisfaction, and subjective well-being through the verified model, and analyzing mediator variables through the survey of relationships between serious leisure, leisure satisfaction, and subjective well-being. METHOD This study took the university sport participation teachers in Hunan province as the survey subject. The data analysis process was divided into two stages. In the first stage, confirmatory factor analysis (CFA) was used to test the reliability and validity of the scale. In the second stage, structural equation modeling (SEM) analysis was used to test the proposed hypothesis. RESULT This study explored the interrelationship of serious leisure, leisure satisfaction, and subjective well-being through quantitative analysis and empirical studies. Through the establishment and verification of the structural equation mode, the following conclusions were drawn: First, serious leisure directly affects leisure satisfaction. Second, serious leisure directly affects subjective well-being. Third, leisure satisfaction directly affects subjective well-being. Fourth, serious leisure indirectly affects subjective well-being through leisure satisfaction, and leisure satisfaction has an intermediary effect, which manifests as intermediary effect. CONCLUSION It was found that serious leisure of university teachers is an important factor in improving leisure satisfaction and psychological well-being. A serious leisure education program should be developed to improve the psychological well-being of university teachers.

Key Words

Serious leisure, Leisure satisfaction, Subjective well-being, Sport participation, Teachers